News & Promotions

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» Fair Trade Apparel from Indigenous Designs

» Juice Beauty Celebrates Earth Day with Launch of 100% Recycled Packaging

» El Naturalista Supports Atauchia Project

» Freestyle Watch Contest for $100,000

» Tarma Designs Takes a Stand for Sustainable Alternatives to Silver and Gold Mining

» Timbuktu To Go PVC-Free in 2007

» Keen Footwear Supports AmeriCares

» Kiehl's and YouthAIDS

» Simple continues effort to reduce the ecological footprint left on the planet with the second season of Green Toe!


Through the El Naturalista Nasca Collection 44,150 Additional People Support the Atauchi Project

Pamplona, Spain -- On 7th November, El Naturalista delivered €44,150 to the Director of ProPerú, Laura Arribas, in order to complete the construction of the Home for disabled and abandoned children of Arequipa, Peru. The Atauchi Project is a collaboration between the footwear company El Naturalista and the NGO ProPerú.

The contribution comes about as a result of the sales of shoes from the El Naturalista ‘Nasca’ range of the 2007 winter and summer collections, in which one euro from every pair sold worldwide, went towards the project.

With this latest donation, El Naturalista has added a total of €89,650, of which €77,150 went to the Home of Arequipa, and €12,500 to the rehabilitation of schools in Chalaco in northern Peru. The two projects, which focus on childhood, acknowledge that education of the youngest is the primary objective of the Atauchi Project.

With this result, it can be said that almost 90,000 people around the world have supported the Atauchi Project.

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Juice Beauty Celebrates Earth Day with Launch of 100% Recycled Packaging

San Francisco, CA, February 19, 2008,— Juice Beauty implements earth saving practices furthering the company’s mission to bring pleasurable organic beauty solutions to people worldwide. Every year, Juice Beauty makes another major move toward becoming 100% green.

With Earth Day fast approaching, April 22nd, it is a reminder that our every day actions impact our planet; from the car that we drive to the way we heat our homes. Juice Beauty, creators of the innovative juice-based organic skin care solution, has taken the celebration of earth day to the next level by moving to 100% recycled packaging.

Karen Behnke, Head Juicer, (CEO) explains the transition “we are thrilled that we have made one more step to being 100% green by moving to 100% recycled, post consumer waste cartons, labels, and paper”. As the company grows we are moving step by step to becoming 100% “green”.

However, Juice Beauty’s most notable contribution to the green movement is the very product it produces. Juice Beauty skincare uses a blend of over twenty-six 100% certified organic fruit juices as a base. The Northern California based brand masterminded by a team of women who are passionate about organic and healthy lifestyles, and whose organic products are backed by powerful science, feel that an organic lifestyle not only applies to what we eat but also to what we put on our faces and bodies. That, in fact, it is fun and satisfying to take care of ourselves and the planet.

Behnke and Melissa Jochim, Product Juicer (Head of Formulations), describe the process of organic farming, “organic ingredients are produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic ingredients are produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled "organic," a Government-approved certifier inspects the farm ensuring that all regulations are followed to meet USDA organic standards.”
In addition to supporting organic farms all of Juice Beauty’s juices are locally farmed in California and the Pacific Northwest; buying local ensures freshness and thus limits the company’s carbon foot-print. Susan Nury, President of Madera Enterprises, an organic farming processor, in central California describes working with the innovative skincare company, “It is so exciting for us to supply, Juice Beauty, the leader in prestige organic beauty products with our organic pomegranate juices.”

Behnke has also launched the entire company building on a paper, glass, and plastic recycling program. When Behnke and her husband, Howard Luria, M.D. built their house, they practiced “green” habits by using insulation made of recycled blue jeans; an eco-clay for the stucco; radiant heating (water running through pipes in the floor heated by solar); a solar heated pool; and recycled wood beams and flooring. Behnke also makes her five minute commute to the office in a Toyota Prius.

For additional information on Juice Beauty’s green practices please contact Alyssa Amos or visit the

About Juice Beauty- Juice Beauty was launched in 2004 and is based in Northern California’s Marin County, the worldwide center of organic innovation. Juice Beauty offers over 40 different skin and body care products; achieving a total organic content of up to 95%. The company is run by women that are passionate and committed to bringing the world the highest efficacy, highest organic content and most pleasurable beauty products. Sephora, Nordstrom and Whole Foods are major retailers carrying Juice Beauty products.

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Indigenous Organic, Fair Trade Apparel Unveils Vibrant
Color Stories and Casual Lifestyle Appeal in Spring 2008 Collections

SANTA ROSA, CA (July 12, 2007) – It’s not easy being green when it’s about values that drive a company from its roots up. Indigenous, committed to organic, fair trade premium apparel since 1994, combines values rooted in sustainability with broadly appealing lifestyle apparel for spring ‘08. Crisp and fresh, the latest line features coordinating casual lifestyle collections that combine artisan craftsmanship with modern, contemporary designs.

New for spring ‘08, the Uptown, Urban Legends and Fluid Knits collections bloom with vibrant spring colors and natural and organic fiber blends. The spring line also includes the latest from the Terra Sport collection, Indigenous’ answer to the outdoor industry’s need for all-natural activewear.

Every item is handmade by artisans in remote regions of the world, creating high-quality and unique coordinating pieces that appeal to a broad range of consumers, from those with a green consciousness to those who simply want the latest fashions.

“We’re expanding coordinates within the Indigenous collections, creating fully-fashioned, interchangeable pieces,” said Scott Leonard, CEO and co-founder of Indigenous. “We’re continuing to focus on the casual-chic lifestyle trend, while maintaining the easy, eclectic appeal of our apparel – and of course, sticking to our core value of sustainability.”

Environmentally friendly dyes have come a long way, as evidenced by the five brilliant color stories in the spring ‘08 line. All items provide the opportunity for mix n’ match wear to create complete ensembles. The trend-right palette includes an assortment of refreshing greens; brilliant blues and sky–inspired hues, spicy corals and earthy browns, vibrant purples and muted slate tones as well as a classic offering of dramatic black and white pairings.

“There is an amazing cohesiveness among this season’s collections that brings the company dynamic full-circle,” said Leonard. “The collections effortlessly transition from one to the next, no matter how they differ in style and appeal.”

Featuring a blend of linen, organic cotton and supremely soft Tencel, the Uptown collection moves seamlessly from the office to the café and includes polished pieces such as the Tie Cardigan, a lightweight knit piece that can be worn loosely tied or open; and the Sausalito Pant, a barely cropped style with dainty crocheted trim, a relaxed fit, and added Tencel for comfort and easy care (both pictured above).
Subtly reminiscent of haute summer knits from decades past, the Urban Legends collection merges handmade, vintage details with nature’s boldest hues for styles that are at home in the city. Made from 100% organic cotton, slinky Tencel and hand-knit silk, the line includes pieces such as the Feather Blouse, a playful, finely knit V-neck with graphic, chevron stripe detailing and a jagged hem (pictured right).

Touting a selection of better-than-basics, the Fluid Knits collection is the first of its kind for Indigenous, offering fluid, lightweight jersey knits – great for spring’s layered look. The 100% organic cotton pieces boast impeccable hand finishing, flattering necklines, and details ranging from lacey, crocheted trim to subtle ruching for volume and fit, The line includes the Bon Marche T with a slightly gathered scoop neckline, petite sleeves and a peek of crocheted lace (pictured below).

Equally versatile for spring ‘08 are the latest additions to the Terra Sport collection of athletic-inspired performance and urban apparel, featuring revolutionary, moisture wicking blends of organic cotton and Tencel. With performance properties similar to that of a synthetic midlayer and the comfort and breathability of all-natural fibers, pieces in the Terra Sport collection range from jackets to sporty polo tops, ideal for everything from bike rides or a morning hike to a casual stroll into town for a cup of java.

The spring line also includes new items in Woven Traveler (jackets, shirts, pants and dresses in 100% organic cotton), Post Cards (lightweight pullovers and cardigans in 100% organic cotton), St. Tropez (poolside glamour captured in finely knit novelty tops and tunics in organic cotton, Tencel and silk blends),– as well as men and children’s woven and knit apparel.

Sizes range from XS-XL for women, S-XL for men and 1-4 for small children.

Broadly appealing to the mainstream consumer, Indigenous premium designs are available at retailers including Dillard’s higher-end concept stores, Whole Foods and REI.


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Freestyle Offers Four Fans Five Chances to Win $100,000 at ASR
Tomorrow’s Bad Seeds on Board to Play at ASR

NEWPORT BEACH, Calif., (September 4, 2007) − After hundreds of submissions were received, viewed and judged by the Freestyle team, four lucky people have been awarded a trip to the Action Sports Retailer trade show (ASR) on Saturday, September 8th to try their luck at winning $100,000. In spirit of keeping the energy high and the vibe positive, local SoCal band Tomorrow’s Bad Seeds are set to play at the Freestyle booth #1427 on both Friday and Saturday.

The $100,000 Freestyle website promotion which ran from February 1st through July 31st, was created to give amateur photographers and video gurus the chance to display their surf/skate/snow inspired work on a new platform and hopefully win a whole lot of cash.

Freestyle awarded each of the four finalists a trip for two to ASR in San Diego, a hotel room for two nights, $300.00 in spending cash and Freestyle swag bags. On Saturday at 4:00 p.m. (PST) at the Freestyle booth, photography category finalists, Tom Cozad and Andrew Hahn, along with video category finalists, Gary Holl and Dylan Flint, will each have five chances to roll a set of five dice that have Freestyle’s logo on one side; if all five dice land with the five Freestyle logos facing up, the contestant will win $100,000.

“The contest was a fun way to connect with people throughout the country. We received hundreds of submissions from a wide range of people ages 13-65,” said Freestyle Marketing Manager Chad LaBass. “We’re happy with the finalists work and stoked to see the outcome of contest on Saturday.”

Immediately following the contest, and in hopes of celebrating a win, local SoCal band Tomorrow’s Bad Seeds will play an acoustic set at the Freestyle booth. Tomorrow’s Bad Seeds’ band members are all surfers and as a result, their music has a great surf-inspired vibe that mixes rock and reggae with a splash of punk. The music will start at 5:00 p.m. (PST) on both Friday and Saturday.

Be sure to stop by the Freestyle booth to find out the contest results, check out the new product and hear some great music.

About Freestyle
Founded in 1981, Freestyle is a leading action sports watch manufacturer. The Freestyle watch collection includes a full line of performance and lifestyle choices for men, women and youth, all styles are water resistant to 100 meters or more and backed by a limited lifetime warranty. With roots firmly planted in surf, Freestyle proudly sponsors a team of highly respected surfers including Shane Dorian, Cory Lopez, and 2006 ASP World Women’s Longboard Champion Schuyler Mcferran. For more information, visit

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Tarma Designs Takes a Stand for Sustainable Alternatives to Silver and Gold Mining

Tarma Designs Takes a Stand For Sustainable Alternatives to Silver and Gold Mining Company Creates Fashionable and Environmentally-Friendly Jewelry From Recycled Stainless Steel

PETALUMA, CA (April 12, 2007) - We've all heard the terrible tales associated with "blood" diamonds, but what many consumers may not realize is that the silver and gold adornments that make up many a jewelry box in the U.S. have also had a start that's somewhat of a dark secret - and have served to accumulate severe environmental and economic scars.

Silver and gold production - together resulting in nearly 50 billion ounces a year - is almost always the result of heap leach mining - a process utilized since the 1960s that starts with the low grade ore being dumped into large piles and sprayed sprinkler-style with a cyanide or acid bath solution, helping to separate the precious metals from the ore. The result? Polished pendants, pricey rings and earrings - and large toxic waste pits that remain indefinitely contaminated, polluted lakes, streams and aquifers, and the untimely death of the surrounding wildlife.

"Silver and gold mining practices are harmful to the environment," explains Sky George, co-owner of Tarma Designs - a company that designs and sells high-quality, stylish jewelry made from recycled 316L stainless steel. "In the U.S., most mining takes place on public lands, which are also home to important species including wolves and bears. The practice not only disturbs the habitat for these animals, but also leaves unsightly open pit mines, abandoned leach heaps and tailings ponds laden with acid solutions and heavy metals, including arsenic and lead. And, in almost all cases, following closure of these mines, the sites have to be monitored and controlled for decades, often at the expense of the taxpayers."

For George and his wife, Stephanie, learning about the environmental concerns of this process stimulated more than outrage - it sparked a solution. Aside from just being aware, they wanted to provide an alternative. "Like many in the U.S., the effects of global warming have brought the ideas of sustainability, recycling, social conscience and ethics to the forefront of our daily lives," says George. "Having worked many years ago for a company that was involved in electroplating and chroming, I'm aware of the long-term harmful effects of toxic industrial waste. More recently, having served on the board of the Outdoor Industry Association, I'm much more informed about industries that impact our public lands and the need to have a conscientious political voice."

So, in 2005, the Georges started Tarma Designs - a company that effectively blends their love for adventure and the outdoors (as depicted in their jewelry's unique designs) with their commitment to sustainable materials and socially responsible business practices. Best of all, Tarma offers consumers high-quality earrings, wristbands and pendants in finishes that closely match the look of silver, but are made from recycled materials that don't necessitate environmentally harmful mining practices. "Ideally, it would be great to see recycled silver and gold, but this will be a much more long-term effort," says George. "Initially, people will have to move away from gold, silver and additional mining, and into other metals that already have a high-recycled content.

Tarma is offering an alternative to silver and gold in recycled stainless steel." With the current increase in awareness surrounding environmental concerns and a movement toward consumer interest in sustainable food and clothing, retailers are also beginning to pay attention to the importance of offering eco-friendly alternatives in these categories. For the jewelry market, however, this has been a slower process. "Major retailers don't currently have a good alternative to gold and silver jewelry, and they are also committed to the high price points these precious metals carry," says George. "With increased awareness regarding materials like stainless steel and environmentally-friendly finishes, sustainable jewelry will gain more acceptance." Tarma has, in fact, already seen success with numerous reputable retailers.

The company's jewelry line is currently offered at Whole Foods, Backwoods and Blue Ridge Mountain Sports stores, in addition to individual retailers, and will be available in REI stores this spring. With its commitment to environmental consciousness, Tarma Designs has even been asked to make exclusive commissioned jewelry pieces for gift shops at national parks, including the Grand Canyon and Yosemite. "When you work in a National Park, it just makes sense to carry earth-friendly products," says Karen Dickson, outdoor recreation manager for Delaware North Companies Parks & Resorts at Grand Canyon National Park. "When I first saw their jewelry, I really liked the styles, but when I read about their commitment to using recycled materials, I liked the whole "package" they were selling: beautiful jewelry with a message. Offering earth-friendly jewelry side-by-side with jewelry traditionally found in souvenir shops lets our customers know that we are environmentally conscious and not just interested in making a sale."

Despite Tarma's quest to offer sustainable substitutes to jewelry materials that are mined by environmentally harmful methods, the George's also realize that consumers generally just want to feel good about the jewelry they wear - not just to appease their conscience, but also to enhance their physical appearance. "Ultimately, people purchase jewelry because of its design and style," says George. "The use of sustainable materials is an added benefit. When alternative materials such as stainless steel offer the variety and popular styles that consumers want, I believe green alternatives will significantly displace the current environmental and socially unfriendly offerings in the next four to six years. We're doing our best to help facilitate that."

Sky George has 20 years of experience in marketing and product development, with past employers including True Temper, United Sports Technologies and CamelBak Products. Early in his career, he was involved in the metals market, fabricating steel, aluminum and carbon fiber, and was trained in multiple finishing processes, including chroming and electroplating. George holds an MBA from Southern Methodist University and an ABJ from the University of Georgia.

An avid hiking and cycling enthusiast, he rode his bike around the U.S. with his twin brother following high school and has hiked more than 2,000 miles on the Appalachian and Pacific Crest trails. George resides in Petaluma, CA with his wife, Stephanie, and their two children.

Tarma Designs blends sustainable, high-quality materials, distinct design elements and the spirit of adventure and exploration to create its line of fashionable and environmentally conscious personal art. The Active line brings a love of the outdoors to life for men and women with symbols inspired by active adventures immortalized in recycled stainless steel pendants, earrings, wristbands and bottle openers.

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San Francisco, CA, June 27, 2006– In an ongoing effort to become a more sustainable company, Timbuk2 is pleased to announce it is going completely PVC-free throughout its entire 2007 Spring/Summer product line.

Timbuk2 has removed the vinyl liner, which contains PVC (polyvinyl chloride), from all products including the Classic Messenger Bag, Laptop Messenger, Artist Canvas Bag, Cargo Tote, Commute, Blogger and Metro. Timbuk2’s product development team found new materials to replace the vinyl, without compromising on quality, durability and performance—three defining merits for which the company is known today.

“This first step in improving our sustainability efforts meant changing many components of our classic, most popular bags. We researched numerous materials which were at least as strong as what we currently use, and found that better materials were available,” said Jim Matthews, Director of Product Development. “Even though some of the changes had cost implications, in the end we are able to deliver a better product for both our environment and our consumers.”

Research shows that the polyvinyl chloride (PVC) is considered the worst plastic from an environmental health perspective. It creates dioxins during manufacturing, throughout the lifetime of the product, and upon the product’s disposal. The worst part of PVC is the vinyl chloride monomer, which is unavoidably created in production of PVC and can cause severe health problems. Timbuk2 also removed the other PVC components of its bags, such as the essential reflector tabs and tails, to go completely PVC-free.

The liners of the Classic Messenger Bags (including Artist Canvas and Laptop Messenger), Metro, Blogger and Cargo Tote have been replaced with thermoplastic polyurethane (TPU). TPU is extremely versatile, and has a high resistance to impacts, abrasions, tears and weather. The liner is as durable and waterproof as the previous vinyl liner, and has proven to be more malleable (especially in cold weather). The Commute and Metro liners have been replaced with 420D nylon.

“As Timbuk2 moves forward, we will continue to study our product line and explore many new initiatives designed to have less impact on our environment,” said Matthews, “while also improving our products.”

About Timbuk2
Timbuk2 is a leading brand of urban lifestyle bags, daypacks, computer carrying cases, travel luggage and related accessories. Founded in 1989, and headquartered in San Francisco, the company’s three-panel multi-color design and distinctive “swirl” logo are recognized worldwide. Timbuk2 products are available at specialty retailers. The company also allows consumers to select custom color combinations on their award-winning website. Information about Timbuk2 and its products can be found at

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Keen Footwear Supports AmeriCares During Recent Disasters: New Formed Foundation Responds Immediately

October 17, 2005 - At the beginning of the 2005, Keen Footwear announced a sudden change of corporate spending: nearly $1 million originally allocated towards an early 2005 advertising campaign would be set aside for contributions to a variety of non-profit organizations that are important to the company and its employees.

The Keen Footwear Foundation began its efforts with an immediate donation to AmeriCares for tsunami relief efforts. To date Keen has contributed cash to assist AmeriCares in the relief and rehabilitation of tsunami-affected countries in south Asia, hurricane Katrina victims and most recently, earthquake victims in Pakistan. An AmeriCares airlift has arrived in Pakistan, bringing 30,000 pounds of medical relief to aid the millions of people affected by last Saturday’s catastrophic 7.6 magnitude earthquake.

AmeriCares is partnering with the humanitarian agency Islamic Relief, which has mobilized relief teams throughout the region to assess the needs of survivors. Teams are now working to distribute disaster relief supplies including antibiotics, analgesics, and basic first aid supplies valued at $1.5 million.

AmeriCares, a non-profit disaster relief and aid organization that provides emergency medical and other relief materials from U.S. and international manufacturers, to health care and welfare professionals around the world. AmeriCares solicits donations of medicines, medical supplies and other relief materials from U.S. and international manufacturers, and delivers them quickly and efficiently to indigenous health care and welfare professionals around the world.


Founded in 2003, Keen Footwear is located in Alameda, California. Since its inception, the brand has exploded in the outdoor and footwear industries by establishing itself as the leader of hybrid performance footwear. Known for its patented toe-protection technology, Keen Footwear can be found in more than 1,000 retail locations nationwide. Keen Footwear has also established distribution networks in Canada, Australia, New Zealand, and Asia, as well as Central America, South America and Western Europe.


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Kiehl's Introduces "Grapefruit" Hand and Body Cleanser with Pump: 100% of Net Proceeds to Benefit YouthAIDS

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care preparations, introduces “Grapefruit” Hand and Body Cleanser with a pump.  100% of the proceeds from the sale of this cleanser will benefit YouthAIDS – a collaborative organization working worldwide to help stem the spread of HIV/AIDS among the world’s youth. 

After raising over $300,000 for YouthAIDS since 2001 from the sale of “Eucalyptus” Bath and Shower Liquid Body Cleanser, Kiehl’s Since 1851 continues its commitment to the program with a new twist. A refreshing, gentle, yet effective formula, the popular cleanser is conveniently offered with a pump – for a versatile, delightful experience.  The new label adorning the product was designed by Magnolia Porter, a 19-year old New York City native whose inspiration was hope for both the YouthAIDS mission and the greater desire to help spread awareness of a disease that has claimed more than 20 million lives.

YouthAIDS is a global initiative that focuses its efforts on stopping the spread of HIV/AIDS among 15 to 24-year-olds in over 60 countries by educating youth on healthy living and by providing life-saving products.  Through their outreach, YouthAIDS programs reach over 600 million young people with life-saving messages and products.

For more information on YouthAIDS, please log on to

Suggested Retail Price: $15

Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations.  “Grapefruit” Hand and Body Cleanser is available at Kiehl’s freestanding stores, at, by mail order at 1-800-KIEHLS-1, as well as through specialty retailers Neiman Marcus, Barneys New York, Saks Fifth Avenue, Nordstrom, and select Bloomingdale’s locations.

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Simple continues our effort to reduce the ecological footprint left on the planet with the second season of Green Toe!

Meet Toe Foo, and Toe Jam!

New for Spring 2006, these guys are the first expansion of our eco-friendly product segment Green Toe.™ These are naturally made flip-flops and sandals for men and women. Other “green” shoe brands like to use recycled junk like synthetics and rubbers. When we say our Green Toes™ are “naturally made,” we mean the ingredients (jute, cork, and natural crepe rubber) used to be surrounded by dirt. We are proud to be the world leader in natural footwear.

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